i'm zach... formerly zack. i make a living by helping businesses find creative ways to solve problems and grow.
sometimes, that's still just about making a good 'ad' that reaches a ton of people in the most unignorable way. but sometimes it’s more about cloning a Grammy winning producer with AI, opening a Christmas pawn shop, or perhaps even producing an actual Lifetime movie.
the common thread across all my work is looking for exploitable edges in the market for consumer attention. some longer ramblings on this philosophy were generously published in Ad Age in 2025.
i’ve spent most of my time at creative agencies, but i’ve also worked with brands directly and in traditional consulting (at Accenture).
i've got George Straight and DMX on the same playlist. i enjoy a cold night in a hammock as much as a warm overpriced coffee in Brooklyn. i've spent as much time on brain-rotting meme pages as I have on brain-building twitter megathreads. i live in austin TX, as per the destiny of any slow runner with young kids and a mustache.
email me by smashing this GIF. not a big fan of LinkedIn, but I have it just to prove to y'all I’m not AI 🤙
